The Sun Celebrates the Royal Baby and Other Famous Infants Who'll Soon Be Running the World Future rulers meet By Tim Nudd

William and Kate's baby is just a day old, and he's already out carousing with other overprivileged infants. Grey London whipped up the "Future Rulers" ad above for The Sun, showing the royal baby alongside "some other pretty high-profile ankle biters" (the agency's words)—Harper Beckham, North West, Elijah Furnish-John and Blue Ivy Carter. They will all be trouble in 18 years, if not sooner.

Showing its flexibility, the agency produced the classier image below for The Times and The Sunday Times of London—replacing the traditional stork with the most royal of birds, the swan, in an ad featuring an image from award-winning still-life photographer Jenny Van Sommers. Credits for both below.

CREDITS
Client: The Sun
Agency: Grey, London
Executive Creative Director: Nils Leonard
Creative Director: Dave Monk
Creative Team: Dominic Butler, Jasper Cho
Retouching: Act2|UM

Client: The Times and The Sunday Times
Executive Creative Director: Nils Leonard
Creative Director: Dave Monk
Creative Team: Jonathan Rands, Alex Tizard
Photography: Jenny Van Sommers

Topics: Grey, Royal Baby, The Sun, Times of London, U.K., Creative, Agency