n recent times, probably in the past 5-7 years, the concept of Indian and Indian-ness has faced a big boom in marketing, promotions, music, Hollywood films and most importantly, in advertising. We have seen ads before, like this one which uses an Indian goddess, who many people around the world pray to and worship. How much of an effect does this have on the Indian culture, in the eyes of the rest of the world? For a person who is new to the culture, what understanding would they derive, if they happened to come across an ad like this?
What do you feel about this ad? Apart from the fact that it is definitely a smart idea, how much of an effect do you think it has on the Indian culture and more importantly, the Hindu religion?
Credits:
Agency: JWT Paris, France
Art Director: Giovanni Settesoldi
Copy: Luissandro DelGobbo
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