Sunday, August 18, 2013
Jungle book!
The pressbook was bound with a cover made of special paper containing seeds. As we aroused it , after a couple of weeks, the seeds begun to grow and turned the piece into a real jungle book.
Credits:
Agency: Zapping, Madrid
Creative Directors: Uschi Henkes, Urs Frick
Copywriters: Urs Frick, Mercedes Lucena
Art Directors: Uschi Henkes, Ana Casanova, Marcos Fernandez
Client: Buena Vista International, “The Jungle Book 2″ Press Book
Why was this campaign banned?
This was a campaign done for Nokia's Ngage gaming mobile couple of years back. Apparently this was also banned by Advertising Standards Authority (ASA). The reason for the ban seems to be "offensive and distressing in its depiction of violence and crime, especially to those who saw it in areas where they faced an increased possibility of assault". The reason seems absolutely stupid to me. Don't you agree? The full story can be read here.
Long strings
Entremont is a famous french brand of cheese. Here, we are talking about the grated cheese that melts in hot pastas. Of course when a child eat the pastas, he has a marvelous cheese string and he wants to know how far he can go with it.
Credits:
Agency: Extreme/Springer & Jacoby France
Creative Director: Alexandre Toso/Christian Vouhé
Art Director: Christian Vouhé/Sylvain Boudot
Copy Writer: Alexandre Toso/Francis Cazal/Julien Lagarde
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