Two pages are stuck together in a magazine. When the reader opens the page, the jeans on the other page gets ripped at different places giving the ripped effect. The line reads "Rip-off collection. Monte Carlo Jeans."
Agency: JWT, Mumbai, India
Creative Directors: Tista Sen, Vishal Singh, Agnello Dias, Bruce Matchett
Art director: Ashish Pathak
Copywriter: Tista Sen
Photographer: Rohit Redkar
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